Law firm internet marketing, also called web marketing or online marketing is the marketing of your legal services via the Internet. The interactive nature of internet marketing makes it exceptionally adept at eliciting responses from potential clients. Law firm Internet marketing also refers to e-mail marketing, search engine marketing, and wireless media marketing. Effective law firm internet marketing requires creative and technical aspects including: optimization, design, development, advertising, and sales. Law firm Internet marketing also refers to the placement of media along different stages of the customer engagement cycle.