Law firm marketing is the process by which law firms determine what legal services may be of interest to potential clients, and the strategy to use in interviewing potential clients, communications and practice development. It is an integrated process through which law firms create value for their clients and build strong client relationships in order to capture value from clients in return.
Marketing a law firm involves identifying the the target client, keeping the client and providing niche, unique, or differentiated services. The recent evolution of law firm marketing comes as the result of web technologies and and over saturation of the legal services market.
