Legal professionals frequently explain to me that while they put out the work to write and maintain a blawg, they have difficutly finding ways to get new readers. I have written a checklist of 5 tips that with minimal work, will help to give more visibility to your blog.
1. Distribute the blog to pertinent directories. Even though this might seem obvious, I am amazed at how many attorneys fail to actually do this. Submitting your blawg to directories can help to provide people searching for your blog material the ability to discover it. The following is a list of a few blog directories to get you started: Blawg, Technorati, MyBlogLog, and ABA Blawg Directory. There are numerous others as well. Simply perform a search for “Legal Blog Directories” and get started submitting.
2. Take advantage of Twitter to publicize your blog posts. The great thing about Twitter is that like-minded folks can locate one another and discuss tips and articles around the web. You can use a program, like twitterfeed, to automatically send out your content as you publish them to your site.
3. LinkedIn Groups and Facebook. Sharing your posts and ideas with fellow attorneys and group members by way of LinkedIn and Facebook is a good means to gain further exposure. Start out by subscribing to pertinent LinkedIn groups such as Legal Blogging, Lawyer Marketing, Legal Marketing, and any others that might be more practice specific. Share your posts with the groups. If you write intriguing content, people will visit to read and subscribe.
4. Comment on other Firm’s Blogs. The very character of blogging lends itself to communicating and dialogue. Take time to read other interesting blog articles and comment, sharing your thoughts. DO NOT SPAM. The idea of this exercise is to involve yourself in the blogging community and participate in the dialogue, not spam others.
5. Use social bookmarking sites to submit your most effective articles. Submitting a great article to sites like Digg, Stumbleupon, Reddit, and Delicious can drive readers to your blog. If individuals like the posts you wrote, they will “vote” for it. This will bring new eyeballs to your blog.
