As a lawyer, you know the importance of testimonials in driving referral traffic to your firm and establishing trust within your community. Did you know that those testimonials can also have a powerful impact on your website’s performance? Search engines like Google consider trustworthiness to be a huge ranking factor, and one of the ways they measure trust is through client testimonials. Using one of our clients, The Mayro Law Firm, as an example, I’ll guide you through three important factors that make testimonials a powerful asset to your web presence.
1. Testimonials enhance your online local listings. One of the best places to get testimonials is on local websites like Yelp.com, Local.com or even directly on your Google Local listing! In order to ensure that anyone who wants to leave a testimonial on these sites finds their way there, make sure you have a listing set up. It is also a good idea to direct clients to these listings from your office or website. Having a lot of positive reviews on these websites helps your local listing to show up higher for searches in your area.
2. Testimonials improve the amount of “trust” or “visibility” that you have to your website visitors. Having your clients’ testimonials posted on your website may not improve your local listing, but it will help establish a connection between you and your website visitors. It will give them a more personal interaction with your website and allow them to feel more comfortable using your services. Jerrold Mayro’s testimonials are great examples of what you can post on your website.
3. Testimonials can be great searchable content. Adding testimonials to your website is great for your search engine results because it is adding even more fresh content with keywords related to your services. For example, one of The Mayro Law Firm’s testimonials states:
“Jerry Mayro handled a wrongful death case for my firm in Arizona and he did a great job.” – Attorney Michael J. Sternberg of Pennsylvania, 2008; work performed in 2007.
This is great for search engines because it is another opportunity for someone searching for “wrongful death Arizona” related keywords to find him.
What do you think? Is there a testimonial website you love? We’d love to hear it! Please leave your comments below.
