Helpful advice from Peter Boyd of PaperStreet web marketing on what to do when you have many unused domains:
“If you are not going to build unique, indepdent sites, then 301 redirect all your domains into your parent site. A 301 redirect causes the domain to fully redirect and change its name to the site you are redirecting to.
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However, a 301 does not pass over any direct match value of the keyword phrases in the domain. So any use of the domain is strictly from a link perspective and not direct match of the keywords. Don’t let anyone tell you that buying 50 domains with keyword phrases in them helps, it doesn’t unless you create actual web sites with those domains.”
Have no idea what we’re talking about? Don’t fret. We talk to lawyers every day about how to organize their web law firm website properties. Whether you just need some basic information, or would rather outsource the work, implementing 301 redirects can be accomplished very quickly and without dumping big dollars into the web abyss.
Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.
When advertising for lawyers on the web, be sure to use multiple calls to action: Different people respond to different stimuli.
When designing our website, we can’t really tell how others will respond to the design since we all have unique tastes. Just because we like it does not mean someone else will. This is the reason that we offer different ways to contact our law firm.
For instance, if I offer an informational guide to potential clients, I need to display a picture of the guide that links to a page collecting information in exchange for the download. In addition, below the picture of the guide I should include a text hyperlink that a user can click to arrive at the same page. By doing this I am appealing to users who want to click on the picture as well as the hyperlink.
Another example is listing your phone number on all the pages of your site as well as a graphic and text links to receive free case evaluations. This will appeal to users that are ready to talk about their issue now as opposed to someone that is at another stage in the process. For instance, someone downloading an e-book may still be doing research, whereas the others are ready to talk today. Either way, I am providing outlets with which they can contact me.
“I get how advertising for lawyers works…..they can get a hold of me on my contact page!”
Although you should have a contact page which contains all of your relevant information on it, you also need to offer your site visitors a reason to get a hold of you. Think what’s in it for them. WHY should they contact you? When you offer them legitimate reasons such as a free e-book or free consultation, then you are appealing to the reasons they WANT to contact you.
Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.
